Business Research

Corepower Yoga

https://www.corepoweryoga.com/

Core Power Yoga is a yoga corporate company that offers yoga at their studios all around the USA. Core power started off as a small business in Santa Barbara California and later expanded themselves all over the country. This company also offers yoga teacher trainings and online yoga as well. They have over 200 yoga studios open that run a full schedule of classes a day, locker rooms, and showers, just like a gym. Core power uses facebook, youtube, twitter, instagram, and pintrest. The links to their social media is on their website at the bottom of each page. On facebook it looks as if they post once a day, the last post that they made was posted at 2 pm today, Tuesday September 8th. On facebook they have close to 170 thousand followers in their community. ON twitter they post the exact same photos as they do on face book, at the exact same times. On twitter they have 80 thousand followers. All their instagram posts are linked to the facebook and twitter posts as well. So they post once a day on instagram too and they have 200 thousand followers on instagram. On pintrest they have 6 thousand followers. On this account they do not allow you to see when the post was made. However they do post only their own content which is rare for pintrest. Lastly on Youtube they have 29 thousand subscribers and they post less frequently on youtube. They seem to post pretty inconsistently, the last video that they posted was on july 23. They post a bunch in July and then they made a lot of posts in May. 

Gather Encinitas

https://www.gatherencinitas.com/

Gather is a local yoga studio. They are amazing and really focus on providing people with a community based yoga class. Gather offers facebook and Instagram as their two social media platforms. These platforms are easily found on the top right corner of their homepage. On instagram they have 12.4 thousand followers. On their page they post about once a day, and some days they skip posting. Gathers last post was made at 6pm on September 8th, which is today. On facebook, hey very rarely post. Maybe once a month, it looks like they se it to make announcements more than anything. Their last post on facebook was on April 28th.

Hylete

https://www.hylete.com/

Hylete has links to all of their social media at the bottom of each page on their website. Hylete is an athletic clothing brand based out of San Diego. They are a national company. They have a youtube which has almost 8 thousand subscribers on it. They post videos every once in a while. Their last post was on September first. They also have a face book which has 237 thousand subscribers, they post a video once a day on their facebook. The last post that they made was 4 hours ago, so, at 5 pm on September 8th. They also have a link to shop their brand at the top of their facebook page. ON their Twitter they post more spontaneously but it seems to be around once a day to every other day give or take. On their twitter they seem to share stories about things that include their brand. they have 6 thousand followers on twitter. On instagram they have 82 thousand followers, and they post one to two times a day. When I went to click on their pintrest account it wouldn't go through, the link was wrong. This is definitely something that should be fixed.

Rocks For The Spirit

https://www.rocksforthespirit.com

Rocks for the spirit Is an online high end crystal company. They have multiple forms of social media and are a local business at sells internationally and nationally. On their website they do not have any links to their social media platforms. On instagram they have 328 thousand followers and they post once a day. Their last posts on instagram was posted 9 hours ago, so at 12 pm on September 8th.  On youtube they have 4 thousand subscribers and they post videos once a month. The last post on youtube was on august 5th. These are the only two social media platforms I can find.

Pm Crystals

https://www.thepmcrystals.com/

Pm crystals is a small local business based out of Los Angeles. They didn't have any links to their social media on their website. This company creates different packages that you can order for the full moon, presents, or some self love. They create these packages with crystals and other healing goodies and meditations. On instagram Pm Crystals has 771 followers and they post once a day. Their last post was made at 10 am on September 8th. I couldn't find them on any other social media accounts considering they are still growing and a very small company at this point.

Overall, I discovered three main points from this research. One, it is important to have your social media linked on your website, and it is important that the links are valid. This is very important to me because it is way more practical for a business to gain followers this way. The odds of me taking time to find a business on social media and follow them is very slim. However, if they have the link to their accounts easily sitting there for me, it I am much more likely to follow them and view their content. It is also really important for the links to the media platforms to be valid. When the link is invalid it makes you feel like the company didn't take enough time to double check everything. It can also be very frustration for a customer and possibly lead to them not being a customer anymore.

The second lesson I obtained from tis research is that it is important to stay engaged with your followers and port once a day. When you comment back to people who are supporting you it shows the customers that you love what you do and that you care. That is why I believe Rocks For The Spirits social media does so well. I also believe that posting once a day is really important in terms of keeping your followers interested. When you forget to post for a while people will become less interested and start to unfollow.

Lastly, I think it is very important for companies content to be aesthetically pleasing and consistent. When an account doesn't post consistent content of high quality, it looks sloppy and like you do not care. When an account is well organized it makes the customer trust you. When your looking at a businesses account you want to feel like they are legit and that they care. when spending money you want to feel like it is worth the energy and that you are truly getting your moneys worth. That whole aspect can be portrayed through social media by having an organized posting schedule and consistent high quality content.