Facebooks Amazing Business Tools

 Facebook is an amazing tool for businesses to use as a social media platform. Facebook has a feature called post reach which allows you to see how many people saw the post you made on their feed. They also allow you to see your post engagement. Post engagement shows when people take any sort of action to look at your page when you create an add or a post. These can be things like comments, likes, follows, and shares. Knowing the difference between post reach and post engagement is important because it allows you to see what posts people will react off of or engage with, versus what post people just see and are not interested to learn more about. Businesses can use Facebooks insights to connect with their followers and provide them with content that keeps them excited. The insights also allow you to grow your business by seeing what gets shared and reposted and who takes action to become a part of your following base.