Emotional Experiences Through Social Media

    Adding Human interest is very important to the growth and connection of your followers and subscribers. When you can appeal to people's emotions it allows for a shared experience. Emotions are universal and even though the severity of one emotion may not be reciprocated from one person to another there is an underlying similarity. When describing personal experiences it is best to use emotional description to keep the reader interested.
    For example, "I went to my car and slipped on the ice and broke my butt", is a lot different then, "I was very frazzled and in a hurry, it felt like I was running around with my head cut off. I ran out of the door and as soon as I stepped outside I slipped on an ice patch and hit the floor so hard that my heart dropped into my stomach. I started to cry tears of pain that I had never felt before. I was rushed to the hospital nd because of all the pain I barely remember the car ride there. When we got to the hospital it felt like I was there for an entire day, I was very impatient by the end of the visit that I was just about ready to get up and leave. Just then the doctor walked in with the ex-ray and broke the news that I had broken my butt." 
    Now, I think we can all say that the second way of telling the story was much more interesting. Wasn't it? Sometimes however, I believe it is not best to use so much emotion and keep it short and sweet. I believe the best time to not use emotion is when you are creating a post for a more professional account or client base. For example, a business account for a stock management company probably wont want to hear all the sappy details of how the investment made you feel. However, for that same account a review from a customer would be a great place to add emotion.
    For example, "I went to my car and slipped on the ice and broke my butt", is a lot different then, "I was very frazzled and in a hurry, it felt like I was running around with my head cut off. I ran out of the door and as soon as I stepped outside I slipped on an ice patch and hit the floor so hard that my heart dropped into my stomach. I started to cry tears of pain that I had never felt before. I was rushed to the hospital and because of all the pain I barely remember the car ride there. When we got to the hospital it felt like I was there for an entire day, I was very impatient by the end of the visit that I was just about ready to get up and leave. Just then the doctor walked in with the ex-ray and broke the news that I had broken my butt." 
    Now, I think we can all say that the second way of telling the story was much more interesting. Wasn't it? Sometimes however, I believe it is not best to use so much emotion and keep it short and sweet. I believe the best time to not use emotion is when you are creating a post for a more professional account or client base. For example, a business account for a stock management company probably wont want to hear all the sappy details of how the investment made you feel. However, for that same account a review from a customer would be a great place to add emotion.

Comments

  1. Hi Maggi! I definitely agree with you about how important it is to show emotions on your business's social media. It helps your customers feel connected with you, making them understand that you are human just as much as they are. I really like how you mentioned adding emotional description to your content! It really does make stories interesting to read! Thank you for sharing.

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  2. Maggi, you had me hooked in the first few lines. I enjoy your way of introducing an idea in your blog posts. I will say, for the record, I liked the first version of the story more. I thought it was abrupt and hilarious. So, the type of communication and emotion you use also depends on the reader you're trying to attract.

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